From the use of holographic material to the specially placed ornament sphere graphics, this package is the result of a combination of highly critical production processes. The oval-shaped body and bottom are paperboard. The bottom is heat-sealed to the body on a canister-making machine. The 16-pt SBS body is printed offset in seven colors plus a UV varnish. It is adhesive-laminated to a polyester layer that carries a holographic decoration. This gives the container an attention-grabbing sense of motion when the consumer passes it in the store.
The lid is also SBS, but injection-molded around it is polystyrene. The lid snaps into the body, and consumers pull tissue from the canister in the usual manner: by pulling sheets through a slit. The profile of the lid allows canisters to stack neatly and securely, thus improving merchandising and display opportunities.
To see the other winners in the PPC competition, see www.packworld.com/go/w172. —Pat Reynolds
